Building a NASPL Research Resource With Jurisdictional Marketplace Data
Wednesday, 4:15pm - 5:00pm ET

brian.jpg

Brian Rockey

Director, Nebraska Lottery and Charitable Gaming Division

Brian Rockey was appointed Director of Nebraska Lottery and Charitable Gaming on July 1, 2016. He previously served the Lottery Division in various capacities, including Marketing Manager, from startup in 1993 through 2011. He then worked for International Game Technology (IGT, formerly known as GTECH), the primary contractor for the Lottery, before returning to serve as Director. Rockey has a Bachelor of Arts degree from Creighton University, a Master of Arts from the University of Nebraska-Lincoln, and a Master of Public Administration from the University of Nebraska-Omaha.

Armando.jpg

Armando Pérez Cruz

Deputy Director, Lotería Electrónica de Puerto Rico

After studying electrical engineering at Lehigh University in Bethlehem, PA, and the Polytechnic University in San Juan, PR, and a brief stint in the biomedical industry, Armando Pérez Cruz joined the Puerto Rico Lottery in 2001 as Operations Directors, serving in that role until 2008. He rejoined the Lottery in 2013 as Deputy Director.

 

In these roles, Cruz oversaw the expansion of the Puerto Rico Lottery by adding draw dates and games, including Powerball in 2012, with an increase in sales of over 200%. Starting in 2016 he was also instrumental in the development and implementation of single ticket sales for the scratch ticket portfolio. Puerto Rico became the first lottery in the United States operating under this model, which resulted in an increase in total sales and market share for this category.

 

Since 2016, Cruz has been serving the Puerto Rico Lottery as Product Manager and the Lottery’s delegate to the Multi-State Lottery Association and the North American Association of State and Provincial Lotteries. He is currently the Chair of MUSL’s Development Committee and NASPL’s Research Committee.

full_program.png