Going Back to the DRAWing Board: How Do We Build a Bright Future for Draw Games?
Wednesday, 3:45pm - 4:15pm ET
Vice President of Lottery Content & Interactive, Scientific Games
As Vice President of Lottery Content at Scientific Games, Leslie Badger manages and directs the strategic marketing, planning, and sales support of the Draw Games and Fast Play product lines, associated promotions, and the optimization of the product’s placement at retail in support of its lottery customers’ goals. She interacts closely with the SG Systems business unit to facilitate the development of new products and services to drive incremental sales for customers. In her more than 20 years of involvement with the lottery industry, Badger has had the distinctive opportunity of working with both terminal-generated and scratch product categories, with lotteries located throughout North America, Europe, Australia and Asia. She started her career with Scientific Games in 2002 as Regional Marketing Manager in support of the New Hampshire, Maine and Vermont Lotteries before relocating to Alpharetta in 2004 to pursue a corporate role.
Before joining Scientific Games, Badger worked in the telecommunications industry in Canada for Manitoba Telecom Services as a Product Development Manager to design and launch an entirely new line of business – a digital TV channel package delivered through DSL to bring more competition to the local television entertainment market.
Chief Executive Officer, EQL Games
Brad Cummings is the Founder and CEO of EQL Games. Beginning as an idea for a horse racing lottery game during a brainstorming session in his home office, EQL Games has evolved into a leader in this new live sports lottery category which includes games based on baseball, basketball, football, golf, hockey, and horse racing and has secured licensing contracts with some of the biggest names in American sports.
Cummings’s first start-up company is leading horse racing industry news site the Paulick Report which he co-founded in 2008 with internationally renowned journalist Ray Paulick. Previously, he served as COO of PM Advertising, a Lexington, KY, ad agency specializing in Thoroughbred racing. He also penned a regular column for the Louisville Courier Journal and served as a political operative in his adopted home state of Kentucky.